{"id":195,"date":"2022-03-16T15:45:27","date_gmt":"2022-03-16T15:45:27","guid":{"rendered":"https:\/\/lamuertecaladeveras.com\/?page_id=195"},"modified":"2022-07-20T15:25:27","modified_gmt":"2022-07-20T15:25:27","slug":"licensing","status":"publish","type":"page","link":"https:\/\/lamuertecaladeveras.com\/index.php\/licensing\/","title":{"rendered":"Licensing"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|0px|40px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;169deg&#8221; background_color_gradient_stops=&#8221;rgba(255,255,255,0) 57%|rgba(10,1,1,0.76) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; 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_module_preset=&#8221;default&#8221; header_text_align=&#8221;right&#8221; header_font_size=&#8221;65px&#8221; header_font_size_tablet=&#8221;60px&#8221; header_font_size_phone=&#8221;35px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<h1><span>Licensing<\/span><\/h1>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; max_width=&#8221;1920px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.17.6&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#DE0080&#8243; header_2_font_size=&#8221;65px&#8221; custom_margin=&#8221;||50px||false|false&#8221; custom_margin_tablet=&#8221;||50px||false|false&#8221; custom_margin_phone=&#8221;||50px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; header_2_font_size_tablet=&#8221;40px&#8221; header_2_font_size_phone=&#8221;25px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<h2>Cerveza Victoria \/<br \/>La muerte CALAdeVERAS<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;15px&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<p>La Muerte CALAdeVERAS is a personal project of Javier Henriquez Lara.<\/p>\n<p>It was adopted by Victoria to build the brand&#8217;s most memorable Day of the Dead campaign.<\/p>\n<p>The personality of this collection of illustrations turned out to be perfect for the campaign, because of its association with Mexicanness and its association to the POPular: a character completely in line with Cerveza Victoria&#8217;s brand strategy, values and Mexican identity.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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