{"id":2,"date":"2022-03-08T19:50:26","date_gmt":"2022-03-08T19:50:26","guid":{"rendered":"https:\/\/lamuertecaladeveras.com\/?page_id=2"},"modified":"2022-07-20T15:18:11","modified_gmt":"2022-07-20T15:18:11","slug":"home","status":"publish","type":"page","link":"https:\/\/lamuertecaladeveras.com\/","title":{"rendered":"Home"},"content":{"rendered":"\n\n\n\n[et_pb_section fb_built=”1″ admin_label=”Hero Section” _builder_version=”4.14.8″ background_enable_color=”off” background_color_gradient_start=”#000000″ background_color_gradient_end=”rgba(0,0,0,0)” background_color_gradient_direction=”120deg” background_enable_image=”off” custom_padding=”0%||0%|||” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”4″ make_equal=”on” admin_label=”Hero Area” _builder_version=”4.14.8″ max_width=”1920px” module_alignment=”center” custom_margin=”|300px||150px||” custom_padding=”48px|6px||0px||” module_alignment_tablet=”center” module_alignment_phone=”center” module_alignment_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/lamuertecaladeveras.com\/wp-content\/uploads\/2022\/03\/calavera_verde.png” title_text=”calavera_verde” align=”center” _builder_version=”4.14.8″ _module_preset=”default” width_tablet=”” width_phone=”” width_last_edited=”on|desktop” max_width=”60%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.14.8″ custom_padding=”|||” custom_css_main_element=”margin: auto 0;” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Subtitle” _builder_version=”4.14.8″ text_font=”Poppins|300|||||||” text_font_size=”15px” text_line_height=”1.8em” header_font=”||||||||” header_text_align=”center” header_font_size=”25px” background_layout=”dark” custom_margin=”|||” custom_padding=”||0px|||” animation_style=”fade” header_font_tablet=”||||||||” header_font_phone=”||||||||” header_font_last_edited=”on|phone” text_orientation_tablet=”left” text_orientation_phone=”center” text_orientation_last_edited=”on|tablet” global_colors_info=”{}”]

\u00a0<\/span><\/p>\n

Taking the death topic as a\u00a0<\/span>game is part of mexican culture.<\/span><\/h1>\n

 <\/p>\n

Under the title “La muerte CALAdeVERAS”, the designer and graphic artist, makes an exercise of exploration and graphic experimentation, based on 82 illustrated interventions of a skull-shaped icon that is used as a canvas, this graphic series is based on the culture of Mexico. These illustrations make a journey through its political and social history, crafts, festivals, characters and popular culture.<\/p>[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUyIn19@” button_text=”bio” button_alignment=”left” button_alignment_tablet=”center” button_alignment_phone=”center” button_alignment_last_edited=”on|tablet” _builder_version=”4.14.8″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_size=”30px” button_use_icon=”off” custom_padding=”5px|71px|5px|71px|true|true” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Informaci\u00f3n” _builder_version=”4.14.8″ custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.14.8″ _module_preset=”default” max_width=”1920px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.14.8″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.8″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”15px” global_colors_info=”{}”]

Archetypes of mexican culture expressed in faces occupying a skull format. A tzompantli where Mauricio Garc\u00e9s coexists with Subcomandante Marcos, the tissue paper with the 1968 olympic graphic. <\/span><\/p>\n

There is no room for confusion, the characters are completely recognizable and the excitement lies in how precise the representation is. <\/span><\/p>\n

Posada knew it well when he skulled mexican society in the beginning of the 20th century, in image and literature: in prints where, antenna of collectivity, he got even and mocked and cried and recreated. <\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.14.8″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.8″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”15px” global_colors_info=”{}”]

Apparently in this series the shape is the content. <\/span>
It is already interesting right there. <\/span>
Watching the representation is exciting. <\/span>
Recognizing the personalities is the game. <\/span>
Filling the bucket in the well of collective memory. <\/span>
Making fun of folklore by folklorizing. <\/span><\/p>\n

If the whole is called La Muerte CALAdeVERAS, it looks to me that the title is an irony to the damn clich\u00e9 of \u201cmexicans mock death\u201d that is not even true. Because in reality, being alive is better. <\/span><\/p>\n

<\/h4>\n

-Alejandro Magallanes<\/h5>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Exposiciones y curr\u00edculum” _builder_version=”4.14.8″ _module_preset=”default” custom_margin=”||40px||false|false” custom_padding=”0px||0px||true|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.14.8″ _module_preset=”default” background_image=”https:\/\/lamuertecaladeveras.com\/wp-content\/uploads\/2022\/03\/exposiciones_fondo.png” width=”90%” max_width=”1920px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.14.8″ _module_preset=”default” custom_padding=”250px|||100px|false|false” custom_padding_tablet=”|5%||5%|false|true” custom_padding_phone=”|5%||5%|false|true” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.8″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#010101″ text_font_size=”20px” header_2_text_color=”#DE0080″ header_2_font_size=”65px” custom_margin=”||||false|false” custom_padding=”||||false|false” text_font_size_tablet=”20px” text_font_size_phone=”18px” text_font_size_last_edited=”on|tablet” header_font_size_tablet=”” header_font_size_phone=”” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”60px” header_2_font_size_phone=”35px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}”]

Exhibitions and curriculum<\/h2>\n

Solo and intinerant exhibitions<\/p>[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjczIn19@” button_text=”view more” _builder_version=”4.14.8″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_size=”25px” button_use_icon=”off” custom_padding=”15px|80px|15px|80px|true|true” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.14.8″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Pedidos especiales” _builder_version=”4.14.8″ _module_preset=”default” custom_margin=”||40px||false|false” custom_padding=”0px||0px||true|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.14.8″ _module_preset=”default” background_image=”https:\/\/lamuertecaladeveras.com\/wp-content\/uploads\/2022\/03\/pedidos_especiales_fondo.png” width=”90%” max_width=”1920px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.14.8″ _module_preset=”default” custom_padding=”250px|||100px|false|false” custom_padding_tablet=”|5%||5%|false|true” custom_padding_phone=”|5%||5%|false|true” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.8″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#FFFFFF” text_font_size=”20px” header_2_text_color=”#FFD200″ header_2_font_size=”65px” custom_margin=”||||false|false” custom_padding=”||||false|false” text_font_size_tablet=”20px” text_font_size_phone=”18px” text_font_size_last_edited=”on|tablet” header_2_font_size_tablet=”60px” header_2_font_size_phone=”35px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}”]

Custom Skulls<\/h2>\n

La Muerte CALAdeVERAS was born as a graphic experiment, each one of the invitations to exhibit the collection was an unexpected surprise<\/span><\/p>[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1OSJ9fQ==@” button_text=”view more” _builder_version=”4.14.8″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_size=”25px” button_text_color=”#010101″ button_bg_color=”#ffd933″ button_use_icon=”off” custom_padding=”15px|80px|15px|80px|true|true” global_colors_info=”{}” button_bg_color__hover_enabled=”off|desktop”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.14.8″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Licencias” _builder_version=”4.14.8″ _module_preset=”default” custom_margin=”||40px||false|false” custom_padding=”0px||0px||true|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.14.8″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_start=”rgba(10,9,9,0.31)” background_color_gradient_end=”rgba(41,196,169,0)” background_color_gradient_direction=”300deg” background_color_gradient_overlays_image=”on” background_image=”https:\/\/lamuertecaladeveras.com\/wp-content\/uploads\/2022\/03\/licencias_fonde.png” width=”90%” max_width=”1920px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.14.8″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.14.8″ _module_preset=”default” custom_padding=”300px|100px|||false|false” custom_padding_tablet=”300px|5%||5%|false|true” custom_padding_phone=”300px|5%||5%|false|true” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.8″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#FFFFFF” text_font_size=”20px” header_2_font_size=”65px” text_orientation=”right” custom_margin=”||||false|false” custom_padding=”||||false|false” text_font_size_tablet=”20px” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” header_2_font_size_tablet=”60px” header_2_font_size_phone=”35px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}”]

Licensing<\/h2>\n

The project was adopted by Cerveza Victoria to build the brand\u2019s most memorable Day of the Dead campaign.<\/p>[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5NSJ9fQ==@” button_text=”view more” button_alignment=”right” _builder_version=”4.14.8″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_size=”25px” button_use_icon=”off” custom_padding=”15px|80px|15px|80px|true|true” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Escultura” _builder_version=”4.14.8″ _module_preset=”default” custom_margin=”||40px||false|false” custom_padding=”0px||0px||true|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.14.8″ _module_preset=”default” background_image=”https:\/\/lamuertecaladeveras.com\/wp-content\/uploads\/2022\/03\/escultura_fondo.png” width=”90%” max_width=”1920px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.14.8″ _module_preset=”default” custom_padding=”250px|||100px|false|false” custom_padding_tablet=”250px|5%||5%|false|true” custom_padding_phone=”250px|5%||5%|false|true” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.8″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#010101″ text_font_size=”20px” header_2_text_color=”#010101″ header_2_font_size=”65px” custom_margin=”||||false|false” custom_padding=”||||false|false” hover_enabled=”0″ text_font_size_tablet=”20px” text_font_size_phone=”18px” text_font_size_last_edited=”on|tablet” header_2_font_size_tablet=”60px” header_2_font_size_phone=”35px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}” sticky_enabled=”0″]

Ceramic Sculpture<\/h2>\n

The ceramic sculptures were the natural evolution from plane to volume<\/span><\/p>[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIwNyJ9fQ==@” button_text=”view more” _builder_version=”4.14.8″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_size=”25px” button_text_color=”#010101″ button_bg_color=”#ffd933″ button_use_icon=”off” custom_padding=”15px|80px|15px|80px|true|true” global_colors_info=”{}” button_bg_color__hover_enabled=”off|desktop”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.14.8″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Cat\u00e1logo de obra” _builder_version=”4.14.8″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”0px||0px||true|” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.14.8″ _module_preset=”default” background_enable_image=”off” width=”90%” max_width=”1920px” custom_padding=”0px||0px||true|” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.14.8″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/lamuertecaladeveras.com\/wp-content\/uploads\/2022\/03\/libro_calavera_verde.png” title_text=”libro_calavera_verde” _builder_version=”4.14.8″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.14.8″ _module_preset=”default” background_color=”#DE0080″ custom_padding=”|10%||10%|false|true” custom_padding_tablet=”10%||10%||true|true” custom_padding_phone=”10%||10%||true|true” custom_padding_last_edited=”on|desktop” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: center !important;||” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.8″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#FFFFFF” text_font_size=”20px” header_text_color=”#010101″ header_2_text_color=”#FFFFFF” header_2_font_size=”65px” custom_margin=”||||false|false” custom_padding=”||||false|false” text_font_size_tablet=”20px” text_font_size_phone=”18px” text_font_size_last_edited=”on|tablet” header_2_font_size_tablet=”60px” header_2_font_size_phone=”35px” header_2_font_size_last_edited=”on|tablet” global_colors_info=”{}”]

Exhibition Catalog<\/h2>\n

Printed version for sale<\/p>[\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM5NSJ9fQ==@” button_text=”view more” button_alignment=”left” _builder_version=”4.14.8″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_size=”25px” button_text_color=”#010101″ button_bg_color=”#ffd933″ button_use_icon=”off” custom_padding=”15px|117px|15px|117px|true|true” locked=”off” global_colors_info=”{}” button_bg_color__hover_enabled=”off|desktop”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n\n\n","protected":false},"excerpt":{"rendered":"

\u00a0 Taking the death topic as a\u00a0game is part of mexican culture.   Under the title “La muerte CALAdeVERAS”, the designer and graphic artist, makes an exercise of exploration and graphic experimentation, based on 82 illustrated interventions of a skull-shaped icon that is used as a canvas, this graphic series is based on the culture […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\n

Esta es una p\u00e1gina de ejemplo. Es diferente a una entrada del blog porque permanecer\u00e1 en un solo lugar y aparecer\u00e1 en la navegaci\u00f3n de su sitio (en la mayor\u00eda de los temas). La mayor\u00eda de las personas comienzan con una p\u00e1gina \"Acerca de\" que les presenta a los visitantes potenciales del sitio. Podr\u00eda decir algo as\u00ed:<\/p>\n\n\n\n

\u00a1Bienvenido! Soy camarero de d\u00eda, aspirante a actor de noche y esta es mi web. Vivo en Morelia, tengo un perro que se llama Firulais y me gusta el mezcal. (Y las tardes largas con caf\u00e9)<\/p><\/blockquote>\n\n\n\n

\u2026o algo as\u00ed:<\/p>\n\n\n\n

La empresa Mariscos Recio fue fundada por Antonio Recio Mata. Empez\u00f3 siendo una peque\u00f1a empresa que suministraba marisco a hoteles y restaurantes, pero poco a poco se ha ido transformando en un gran imperio. Mariscos Recio, el mar al mejor precio.<\/p><\/blockquote>\n\n\n\n

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